Wolverine Pickleball, a 39,000 sq. ft. sports facility, had not broken ground when its co-owners approached Lannon Consulting to create its brand strategy, visual identity and communications. Located near the University of Michigan in Ann Arbor, Michigan, the facility needed to appeal to sports enthusiasts of all ages.
Over three years, create a brand foundation and communications that would lead to the successful opening of Wolverine Pickleball’s new $7 million facility.
LANNON CONSULTING PROVIDED:
brand foundation – strategy, story
communications – media relations, website copy, sponsor kit
NEW BRAND WEBSITE:
“Carrie Lannon dug deep into our values and vision and provoked conversations between us owners to gain clarity on our goals and how to represent our brand. Carrie helped us realize a new level of sophistication and prepared us for the ongoing stages of growth over three years. We are beyond delighted with our branding
and the outstanding press coverage Carrie made possible with her enthusiasm, fresh perspective and attention to detail.”