Imparfait Design Studio offers interior architecture, renovation and design for homes across the country. Imparfait did not exist when Lannon Consulting was retained to consult on creating a brand that conveyed the client’s expertise beyond their KitchenLab Interiors firm, which focuses exclusively on kitchens.
Provide options for conveying the client’s full-home design capabilities and implement the selected strategy - a new brand to function as a sister company to the client’s successful KitchenLab Interiors.
LANNON CONSULTING PROVIDED:
a brand exploration
new business strategy
new brand foundation – strategy, story, guidelines
new brand identity - logo, colors, fonts, guidelines
new photography – art direction
new website – design, copy, SEO
NEW BRAND WEBSITE:
“We retained Lannon Consulting to rebrand our 20-year-old company, KitchenLab, but discovered during the process that refreshing KitchenLab and creating a new additional company was the best strategy. This incredibly important realization would not have been possible without Carrie. Ever the consummate professional, Carrie kept us moving forward over nine months to refresh KitchenLab and create our new brand, Imparfait Design Studio. We now have two sophisticated, gorgeous brands. We wholeheartedly recommend Lannon Consulting.”
CO-FOUNDER, CHIEF FINANCIAL OFFICER
IMPARFAIT DESIGN STUDIO
KITCHEN LAB INTERIORS