Sujata Gazder offers exquisite special occasion and evening dresses at luxury prices. The namesake owner and designer sought a brand refresh to accelerate online sales and align with the high-end, sophisticated boutiques that carry the collection.
OBJECTIVE:
Elevate the Sujata Gazder brand to represent joy, modern sophistication and elegance.
LANNON CONSULTING PROVIDED:
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a brand exploration
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new business strategy
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new brand foundation – strategy, story, guidelines
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new brand identity - logo, colors, fonts, guidelines
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new photography – art direction, talent, production
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new website – design, copy, SEO
NEW BRAND WEBSITE:
“Sujata Gazder needed a marketing strategy to grow its brand and sales. Carrie’s deep branding and product positioning experience helped us learn what our merchandise offerings, website and social media were missing, and her energy and positivity made collaboration easy. We are thrilled that our new brand image and website elevate our online presence aesthetically and technologically, achieving our goal of brand distinction.”
SUJATA GAZDER
DESIGNER/OWNER
SUJATA GAZDER, INC.