Chicago Fashion Week® launched in 2024 and continued in 2025, with the goal of establishing a strong foundation for the annual event. The client sought guidance to develop this first-ever initiative under the CHIFW brand and to distinguish it from previous citywide efforts.
OBJECTIVE:
Establish a city-wide schedule of experiences and events over 11 days and garner exposure for Chicago-based fashion designers and retailers.
LANNON CONSULTING PROVIDED:
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brand and business strategy
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infrastructure development
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communications oversight - social media, PR, website
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team leadership - coordinate 60+ events
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creative oversight – logo, visual branding
NEW BRAND WEBSITE:
“Carrie is a trustworthy professional who brings honesty, expertise and creativity to the conversation. Always armed with a smile and positive attitude, even in extremely high-pressure situations, she doesn't flinch. Her ability to craft compelling narratives, develop strategic branding initiatives and execute flawlessly contributed
greatly to our launch. With Carrie, I always enjoyed a collaborative partner who listens attentively and delivers well beyond expectations.”
John F. Leydon
Founder
Chicago Fashion Week®