KitchenLab Interiors provides interior architecture, renovation and design for kitchens and adjacent spaces. After 20 years in business, the owners wanted to modernize the brand’s image to align with its new sister company, Imparfait Design Studio, which offers complete home design.
OBJECTIVE:
Position KitchenLab Interiors as Chicago kitchen design experts, distinct from the client's full home design firm.
LANNON CONSULTING PROVIDED:
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a brand exploration
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new business strategy
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new brand foundation – strategy, story, guidelines
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new brand identity - logo, colors, fonts, guidelines
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new photography – art direction
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new website – design, copy, SEO
NEW BRAND WEBSITE:
“We retained Lannon Consulting to rebrand our 20-year-old company, KitchenLab, but discovered during the process that refreshing KitchenLab and creating a new additional company was the best strategy. This incredibly important realization would not have been possible without Carrie. Ever the consummate professional, Carrie kept us moving forward over nine months to refresh KitchenLab and create our new brand, Imparfait Design Studio. We now have two sophisticated, gorgeous brands. We wholeheartedly recommend Lannon Consulting.”
NICK NICHOLS
CO-FOUNDER, CHIEF FINANCIAL OFFICER
IMPARFAIT DESIGN STUDIO
KITCHEN LAB INTERIORS