The Chicago Artists Coalition (CAC) is a non-profit organization that supports contemporary Chicago artists and curators. It was moving to a new location and wanted to leverage the occasion to gain exposure for its mission.
OBJECTIVE:
Leverage the organization’s move to a new location to gain brand exposure and new supporters.
LANNON CONSULTING PROVIDED:
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communications strategy for Open House grand opening that garnered 2x the expected attendance with over 500 guests
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talking points for grand opening and media interviews
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social media recommendations
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publicity strategy that garnered 1.5 million media impressions
“Working with Carrie Lannon on a communications plan around Chicago Artist Coalition’s move to a new neighborhood was exciting, invigorating, and effective. She took the time to learn about CAC, its history, and programs and developed with staff tight, accurate, and accessible language that informed (and still informs) marketing materials and digital communications.”
EXECUTIVE DIRECTOR,
CHICAGO ARTIST'S COALITION