Design Trust, Ltd. is an association of chief executive officers of leading interior design firms across the United States.  The board of directors sought to clarify the group’s value to potential members with a refreshed brand, including a new logo and website.

 

OBJECTIVE:
Create an upscale brand image for the association that aligns with its high-achieving membership.

LANNON CONSULTING PROVIDED:

  • team facilitation to determine brand foundation

  • new brand strategy

  • new brand logo

  • new website copy

  • new website design

“Thank you for facilitating our board of directors all-day branding meeting for Design Trust, Ltd.  Your presentation on business branding not only set the tone for a productive and exciting day but motivated us to move forward on a complete organizational rebrand.  Our new mission statement, website and logo are now aligned with our brand attributes because of your leadership. Carrie, your wisdom, “get it done” approach and ability to bring us to consensus truly accelerated the growth of our organization.”

MANAGING DIRECTOR, DESIGN TRUST, LLC